Important Google Algorithm Updates


 GOOGLE ALGORITHM UPDATES

PANDA UPDATE

Google panda update


Panda update was introduced in 2011 as their major algorithm update. It is against content spamming to maintain their quality in search results and to give accurate search results to the users. There are different types of content spamming activities.

·   Content Duplication: It means copying content from other published websites.  Google will consider it as content spamming activity and they will remove these types of websites.  

·  Grammatical Errors/Spelling Mistakes: The websites which have this type of mistake. Google will rate low ranking.

·   Content spinning: It means using same content many times in websites by doing some small alter works. Google consider this as a content spamming activity.

· Thin pages: Thin pages means there will be no content in pages. Google will delete these types of pages through panda update.

· Automated content: Automated content means fetching contents from other websites.

  Panda update 4.0

This is famous update done by Google in19th may 2014. By this Panda has been added as a permanent filter.

PENGUIN UPDATE

Google penguin update


Penguin update was introduced by Google in 2012 against link spamming. It means some webmasters try to get more links from other websites to get their websites rank in high position. It become more like a spamming activity to Google, they introduced Penguin update to stop this type of link spamming activity. There are different types of link spamming activities.

 · Paid links: Paid links means buying or selling links from other rated websites. It is against Google terms and conditions. Google consider it as a link spamming activity.

 · Link exchange: Exchanging links from other websites to rank our websites is Link exchange.

 · Comment spamming: It means posting link in the comment section and also in the websites.

  · Wiki spamming: Wikipedia spamming is method of adding links in Wikipedia by editing it.

Penguin Update 4.0

It is a major update done in 2016. Google update penguin as a real term update to detect the link spamming activity.

PIGEON UPDATE

Google pigeon update


Pigeon update is introduced in 2014 regards to local audience or SEO. It shows local area results like near me results. For getting such results the webmaster have to provide some instructions

·         Submit and verify in “Google My Business”.

·         Add pin number, phone number & verified address in the website.

·         Make the local directories visible.

·         Embedding location in the site.

·         Geo tagging.

·         Interact through social media platforms.

·         Add country settings.

HUMMING BIRD UPDATE

Google humming bird update


Humming bird update was introduced in 20th August 2013. It is for giving semantic search results. By this the user will get deep information about the content they are searching. This type of interaction helps to increase the page rank. Also gets positive reviews in the sites.

RANK BRAIN UPDATE

Google rank brain update


Rank brain update was introduced in 2015 to give strength to Artificial intelligence of Google. By this Google give the results more effectively to the users. Google analyse and give results in a customized manner. Google act like a human to give proper results by using artificial intelligence.

MOBILEGEDDON UPDATE

mobile friendly update


It was introduced in 21st April 2015. It is also known as mobile friendly update. It is released because of more users are in mobile. It is to get search results more accurate like in desktop. In 2016 Google made this update more strict.

PIRATE UPDATE

Google pirate update


Google introduced was introduced in 2012 to focus on copyright issues. Like contents, photos and videos from other websites. We can complain it through DMCA(Digital Millennium Copyright Act). Google will take necessary actions against them.

 

 

 

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