History And Evolution of SEO

 HISTORY OF SEO

Search Engine Optimization (SEO) while studying about SEO it is important to know about the history of Google. Google was a college project that done by Larry page and Sergey Brin who was the founders of Google.  It was first published as the sub domain of their university. After that they started Google as a company. At the beginning while we search in Google the results will be sent to the email address that we have given in 24 hours. In 2001 September 11 WORLD TRADE CENTRE attack is the beginning of the change of Google search engine.

After that attack many people begin to search in Google about the world trade centre attack for more information about the attack but there was no sufficient info about the attack. It became a major issue and Google officials gathered a meeting to solve the issue. The major question was “why Google has no sufficient info about the attack” it was because at that time Google pages were not Crawl able. The Googlebot program was not able to crawl the websites to index that. Maybe the Webpages with information about attack was not crawlable. By that Google was not able to give sufficient information about the attack.

Google started to find a solution for this problem. How to make webpages crawlable. For that the search engineers said it is done by website owners or webmasters who manage the website. So the Google said to give awareness to the webmaster or documents for awareness. But the Google staff ignored the decision and said that optimization practice is their secret files if that publish it will affect the company existence of the company. The Google decide to give optimization practice to webmasters for that Google introduced SEO starter guide as a document. By this Google became easy to crawl their webpages.

 

EVOLUTION OF SEO

After introducing SEO starter guide the webmasters started practicing it. Some webmasters started practicing it a lot. For making their websites more visible. Webmasters started to misuse the starter guide. Many practices was not acceptable by google. 

 Types of SEO practice

1.White Hat SEO: The practice that improves your search rankings on a search engine results page (SERP) by maintaining the integrity of your website and staying within terms of service. It is ethical.

2.Black hat SEO: The tactics that may get a site higher SERP rankings but are unethical and violating search engine guidelines.

Niche Specific/Content specific

In starting time Google was niche or content specific. It means showing the focusing keyword more times in the websites it leads to page ranking. Some webmasters started to use focusing keywords many time. This cause the content quality in Google webpage become low. This type of entering focusing keyword is known as “keyword stuffing”. It is a black hat SEO technique. Google was ready to compromise in their quality of content so they started to change the algorithms.

Page rank: Page rank is a rating system introduced by Google to rank websites to give genuine search results. Page rank is considered in a rating way 1 to 10.

 Link specific

Link specific is an algorithm change that takes links for page ranking. It is getting recommendations links to our page from another page. It is done by Google to improve quality of the content. Getting links from another pages is a way to improve page ranking. The focus of webmasters become getting recommendation links. Some webmasters received links in unauthorized way and if Google find. It will considered as spamming activity.

 Quality link specific

Quality link specific is an algorithm change done by Google after the link specification to improve quality of content. Google decide to rank the webpages by receiving links from ranked websites. By that many sites try to sell the links. So the Google decide to introduce “Passing the juice”.

 Passing the juice

It is a term used to refer the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

 No-follow Attribution

This is a method that introduced by Google to stop sharing equity through links;(rel=“nofollow”)

Google Ad-words

It is an advertising program in Google to advertise in our website by PPC(Pay Per Click) method. The ad will show till the money is over.

PPC(Pay Per Click):For each and every click on ads made payment for websites and google.

Ad Sense

It is an affiliated program to earn income from advertisements. It was an income for the webmasters.

Personalized Ad

Personalized ad means it is shown by the basis of interest. It improves relevance to users and increase the income.

Pogo-Sticking

Pogo-sticking is when the searcher clicks on a link on search engine and sees that its not what they looking for and immediately back off by hitting the back button.

Social Media Signal

It was an update that done by google in 2010 to rank websites by social media platforms. They collect data and reviews through social media platforms.