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SEO On Page Optimization

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  On Page Optimization On page optimization or on site SEO refers to the practice of optimizing web pages to improve a websites search engine rankings and to earn organic traffic. The modification of content, text, headlines and images were improves during On-page optimization. Head section In SEO the head section was the major part of optimization. The web crawlers can easily identify the URL. Giving a meaningful title tag can also increase your CTR (click through rate). The number of impressions when the keyword indexed in search results gets impression in Google. Google converts these impressions into clicks. Title must be attractive, unique and impressive to increase the probability of clicks. The title tag does not contain any grammatical errors or spelling mistakes. The maximum character which can enter in the title tag is 55-65 with a pixel width of 512.   Snippet Google will show basic snippet as a search result, a basic snippet contains web page URL, SEO t...
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Google Search Console

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GOOGLE SEARCH CONSOLE Google search console is a free web based SEO tool for webmasters. It is to track both the indexing and crawling stats from Google Bot while also providing metrics for organic visibility. It is a basic tool. Search console is web service by Google webmasters which allow them to check indexing status and optimize visibility of their websites. We can see data like user queries and the number of times your site URLs appear in search results. It is also known as mock point. We can change country location through this. Steps for setting search console ·            Create     Google search console account by entering URL prefix. ·          In URL inspection copy webpage URL. ·          The website automatically verified. ·          If URL is not available, click Test live URL and request again option. ...
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Important Google Algorithm Updates

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  GOOGLE ALGORITHM UPDATES PANDA UPDATE Panda update was introduced in 2011 as their major algorithm update. It is against content spamming to maintain their quality in search results and to give accurate search results to the users. There are different types of content spamming activities. ·     Content Duplication : It means copying content from other published websites.  Google will consider it as content spamming activity and they will remove these types of websites.   ·   Grammatical Errors/Spelling Mistakes : The websites which have this type of mistake. Google will rate low ranking. ·     Content spinning : It means using same content many times in websites by doing some small alter works. Google consider this as a content spamming activity. ·   Thin pages : Thin pages means there will be no content in pages. Google will delete these types of pages through panda update. ·   Automated content : Automated content means fe...
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History And Evolution of SEO

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  HISTORY OF SEO Search Engine Optimization (SEO) while studying about SEO it is important to know about the history of Google. Google was a college project that done by Larry page and Sergey Brin who was the founders of Google.  It was first published as the sub domain of their university. After that they started Google as a company. At the beginning while we search in Google the results will be sent to the email address that we have given in 24 hours. In 2001 September 11 WORLD TRADE CENTRE attack is the beginning of the change of Google search engine. After that attack many people begin to search in Google about the world trade centre attack for more information about the attack but there was no sufficient info about the attack. It became a major issue and Google officials gathered a meeting to solve the issue. The major question was “why Google has no sufficient info about the attack” it was because at that time Google pages were not Crawl able. The Googlebot program...
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